Pune: Digital healthcare platform MediBuddy launched a touching Mother’s Day campaign MaxiMUMCare – urging families to focus on what truly matters: their mother’s health.
The MaxiMUMCare campaign underscores a powerful message – the best tribute to mothers is not just love in words, but care through action.
MediBuddy’s #MaxiMUMCare campaign shines a spotlight on the overlooked health needs of mothers who, for generations, have served as the first and most enduring caregivers in the lives of their children.
From monitoring every fever to soothing every scraped knee, mothers provide unwavering, round-the-clock care. Yet, in this process, they often ignore their own well-being.
This digital-first initiative encourages individuals to break this cycle and prioritize their mother’s health with the same dedication she once showed them.
In an era where nuclear families, busy work lives, and digital distractions take precedence, the campaign is a heartfelt reminder to refocus on the health of our primary caregivers.
The 1-minute and 5-second campaign film, produced by MediBuddy’s in-house creative team, blends nostalgia, subtle humour, and emotional storytelling. It depicts the natural evolution of caregiving—from a mother caring for her child to a child stepping up to care for his ageing mother.
MaxiMUMCare Campaign
The campaign goes beyond gifting and celebrations, calling for routine check-ups, preventive healthcare, and genuine emotional presence.
Manu Sankar Das, Senior Director – Brand Marketing, Media Buying & Consumer Insights at MediBuddy, commented, “Our mothers were our first doctors and protectors—always putting us before themselves. #MaxiMUMCare is our way of honouring their lifetime of care. We urge families to act with intention by safeguarding their mother’s health, not just during Mother’s Day but year-round.”
The campaign is now live across MediBuddy’s social media platforms, YouTube, and digital networks. It reinforces the brand’s commitment to accessible, proactive healthcare and its mission to foster a health-first culture in Indian homes.
Watch the full video here: https://www.youtube.com/watch?v=KWRCI9ChJC4
